The cosmetic line of Roxanne Rizzo was created and designed by well known makeup artist to the stars Roxanne Rizzo. Her strong sense of perfection and desire to use only the best products led her to create everything she always looked for in cosmetics. Since makeup is applied directly to the face and used for long periods of time the most important thing to Roxanne was to create an all natural mineral line that was actually good for the skin with all of its SPF benefits. However, she was not willing to compromise on colors and shades. Roxanne worked to create an all natural line with a full spectrum of colors and choices.